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Communication in a selected company
PROKEŠ, Tomáš
The aim of this thesis is the analysis of the communication system in the selected company and on this basis, to propose the changes to the company's management. The theoretical part defines the basic concepts that relate to communication, which are followed by the process and division of communication. At first in the practical part there is composed the characteristic of the investigated company XY. Then the current state of communication in the selected company is analysed with the aid of a controlled interview with the manager. This part is followed by a questionnaire survey. The view of quality and satisfaction with communication of employees was found out during this research. Through the results found during the research will be proposed possible changes to company that would positively affect the current state of communication.
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Relation between verbal and nonverbal communication in advertisement
Rybová, Aneta ; Mareš, Petr (advisor) ; Šebesta, Karel (referee)
This Bachelor's thesis is focused on the relations between verbal and nonverbal communication in advertising. The first part describes a theoretical basis applying to advertising in general, target group and model of effecting recipients by advertising. Attention is drawn to particular parts of heterogeneous communication, which are verbal part (word) and nonverbal part (mainly picture and colour). The second (practical) part contains analysis of eight magazine advertisements belonging to two categories - car advertisements and bank advertisements. The Bachelor's thesis compares all advertisements in each category and in conclusion whole categories as well. Powered by TCPDF (www.tcpdf.org)
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Research on verbal and nonverbal communication of special educators and educators of people with handikepem the method of basal stimulation
JANKŮ, Jana
Working in the theoretical part deals with the concept of basal stimulation. Its features and application possibilities. Furthermore, we introduce the concepts of verbal and nonverbal communication and its types. Describes for appropriate communication with people with disabilities. It explains the key concepts of mental disability and his grades. In the practical section shows the communication approaches and skills of special educators and teachers in connection with the use of the concept of basal stimulation and the different perceptions of pupils with handicap. He is also the responses of pupils to teachers and the method of basal stimulation.
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